Catch leaving customers before they post on Reddit

Acquiring a new customer costs 5–25× more than retaining an existing one — every founder knows the stat. The harder problem is that by the time you SEE churn (usage drops, the renewal call goes south, the cancellation email lands), the customer made the decision weeks earlier. The decision happened in a conversation — a Slack thread, a support email, a public post on Reddit asking for alternatives. Detection has to move upstream of the metric.

Most churn-detection tools (ChurnZero, Vitally, Catalyst) score usage data — login frequency, feature adoption, ticket volume. That's a lagging indicator. By the time usage drops, the decision was already made. Conversation data — what customers are saying about you, in public and in private — is the leading indicator. But conversations don't fit neatly into a dashboard, which is why most tools ignore them.

SignalPipe's scoring engine doesn't care whether you point it at buying signals or churn signals. Same 3-stage filter (keyword gate → multilingual semantic scoring → sarcasm detection), same 3-judge swarm, same RL learning loop. Swap the anchor sentences from "I need a tool that..." to "I'm looking for an alternative to [your product]" and you've got an early-warning radar for churn. Configure a product profile in 10 minutes.

Two surfaces, one engine. The scout watches Reddit, Hacker News, and any RSS feed for public churn signals — your customers asking for alternatives in r/SaaS, frustrated comments under your launch on HN, complaints in industry forums. For private channels, signalpipe_score_signal accepts arbitrary text your AI agent reads — a Slack message from a customer saying the tool isn't working, an email asking about contract terms, a support ticket with frustrated tone. We don't connect to your channels; your agent does. We just score what it shows us.

Sample churn-risk anchor sentences (paste these when you create your product profile): "I'm looking for an alternative to [your product]". "Anyone else frustrated with [your product] pricing?". "Cancelling our [your product] subscription". "Thinking about switching from [your product] to something cheaper". "[Your product] is missing X feature we actually need". "Has anyone moved off [your product] recently?". The bracketed token is where you put your own product name.